Press Releases

Solarflare Signs Distribution Deal with EASTELE

Agreement Enables 10 Gigabit Ethernet Company to Support Technical Development and Sales in China


IRVINE, Calif. – June 23, 2009 Solarflare Communications, the leading provider of standards-compliant 10 Gigabit Ethernet (10GbE) silicon, today announced it has signed a value-added reseller (VAR) distribution agreement with EASTELE in Hong Kong and China. Under the terms of the deal, EASTELE will manage sales and technical support activity of Solarflare’s 10GBASE-T PHY and 10GbE controller products for original equipment manufacturers (OEMs) building next-generation, high-performance enterprise and data center solutions.

EASTELE is both a direct sell-through representative and a true VAR with over 100 employees providing engineering services, technical support and sales promotion to high-tech electronic manufacturing firms. Solarflare designs and develops the highest-performance, lowest-power 10GbE controllers and 10GBASE-T transceivers enabling data centers and enterprises to easily and cost-effectively upgrade their infrastructure.

“We’re aiming to become the leading VAR in the electronic industry in China and this requires delivering the highest-performance solutions to meet our customers’ growing needs,” said Arthur Chau, president at EASTELE. “Solarflare’s 10GbE technology maintains our highest standards of technical innovation and we look forward to establishing a successful business relationship.”

Optimized for virtualized environments, the Solarflare Solarstorm® 10 Gigabit Ethernet controller consumes less than 2 watts at full line-rate performance. Solarflare’s standards-compliant 10Xpress® 10GBASE-T PHY supports 100-meter reach over copper Ethernet cabling and features triple-speed, auto-negotiation for 10GBASE-T, 1000BASE-T and 100BASE-TX at under 5 watts – half the power consumption of previous generation parts.

“The industry is beginning to experience mainstream adoption of 10GbE across networks worldwide. The most cost-effective, high-performance and power-efficient solutions are required to handle a growing number of users and bandwidth-intensive applications,” said Russ Krapf, vice president of sales and business development at Solarflare. “The new distribution deal with EASTELE allows us to expand our business across China and provide a higher-level of service to the Tier 1 networking OEMs located in that region.”

About EASTELE

Established in 1989 in Hong Kong, EASTELE Technology China Ltd. is a leading Value-Added Reseller (“VAR”) serving the Data and Telecommunication Network Infrastructure, Surveillance, and Multimedia industries in Hong Kong and the People’s Republic of China (“PRC”). We sell a broad range of components semiconductors products through our ten facilities in Hong Kong and the PRC.

EASTELE acts both as a direct sell-through representative and as a true VAR, delivering engineering services across a wide spectrum from basic circuit design to full service total solution technology. Our company counts as its key asset a highly motivated and sophisticated technical work force that allows us to deliver consummate service to our customers. In addition, EASTELE enjoys strong relationships with both suppliers and customers and, as a policy, develops and maintains both professional and personal relationships with these companies.

To cope with the fast expanding business in the PRC, EASTELE has established nine branch offices in Beijing, Qingdao, Shanghai, Wuhan, Xiamen, Fuzhou, Chengdu, Guangzhou and Shenzhen with over 100 Sales/FAE/CS to provide application engineering services, technical support and Sales promotion activities to high-tech manufacturing firms. We aim at becoming a leading VAR in the electronic industry in China.

About Solarflare Communications, Inc.
Solarflare Communications is a semiconductor company delivering the next level of high-performance 10 Gigabit Ethernet (10GbE). As the leading provider of standards-compliant 10GbE silicon, Solarflare’s robust and power-efficient solutions are cost effective and easy to deploy. Ready for primetime, Solarflare 10 Gigabit Ethernet makes possible next-generation applications such cloud computing, server virtualization, network convergence and low latency UDP multicast (with Open Onload™) for market data applications. The privately held company is headquartered in Irvine, California, with a development center in Cambridge, UK, and has announced relationships with Accton, Citrix, CommScope, Delta Networks Inc., Panduit, SMC Networks and VMware.

All product and company names herein may be trademarks of their registered owners.
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Amy Robinson/Katie Eakins
LEWIS PR for Solarflare 
619.677.2700
solarflare@lewispr.com

   
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